Armani launched new Sì Passione fragrance

Following on from the international big buzz at the Palais de Tokyo party launch in Paris of Giorgio Armani’s new Sì Passione fragrance, the brand now celebrates the long-awaited arrival of the fragrance in Dubai. During the cocktail party event, there were bold red stairs to create a social media buzz, an olfactive room with an icing efect in which to discover the perfume, perfect also for photo opportunities. Additionally, there was a photobooth, and a DJ to provide a pulsating soundtrack to the celebrations.

The new Sì Passione fragrance discovered by our lavish guests, is an intrepid statement that elevates the Sì franchise with a new look, new design and a new vibe. With Sì Passione, women all the over the world will unleash the passion that beats within them.