ELIE SAAB Parfums launches GIRL OF NOW SHINE
ELIE SAAB GIRL OF NOW SHINE
GIRL OF NOW is back. And more flamboyant than ever!
Inspired by the stunning silhouettes of ELIE SAAB collections, the new edition
GIRL OF NOW SHINE emphasizes its luminous magnetism, enhances its dazzling femininity and reveals the full magnitude of its aura.
It was born to shine…
THE FRAGRANCE
Created once again by IFF’s perfumer duo Sophie Labbe and Dominique Ropion, GIRL OF NOW SHINE pushes the boundaries of addiction.
Just like the precious embroidery that adorns the Maison’s gowns, a sparkle of pineapple instantly highlights toasted pistachio.
Voluptuous white flowers – ylang ylang and jasmine – flood the Ormond flower’ s delicious orangey almond scent with a golden light.
Enveloped in a veil of powdery vanilla and iris, the vibrant base notes of patchouli become more sensual, almost smouldering.
Could this be any more irresistible?
THE CAMPAIGN
The group of already iconic girls return, more close-knit than ever.
Surrounded by the trail of GIRL OF NOW SHINE, Ulrikke Hoyer, Lineisy Montero and Gabby Westbrook set off on a new quest to conquer Paris at night.
In the background, the city of lights sparkles with a thousand fires, the ultimate illumination of their dazzling femininity.