New ‘INDOORS’ pop up by City Centre Deira with homegrown brands, street food and non-stop entertainment

City Centre Deira is turning down the heat and bringing the outdoors inside with ‘INDOORS’ – a dynamic retail and F&B pop up concept in the mall that will make your visits to the mall even more fun while nurturing homegrown brands and unique street food concepts.

The mall will also be introducing visitors to 16 unconventional street food concepts, which they can enjoy while being entertained by street performers every day. Modern eateries, including Dubai’s homegrown restaurant Roux, traditional Lebanese bakery saj2go, retro mobile diner Frings and the popular ‘zaafran chai’ spot Filli Cafe will pop up at ‘INDOORS’ to whip up mouth-watering urban cuisine for foodies.

City Centre Deira has handpicked trailblazing Dubai entrepreneurs to showcase their stylish fashion, beauty and customised art brands in the retail zone. The mall will showcase different homegrown brands every two weeks.

Guests can even grab a quick bite from one of the stalls and take a seat with friends on the cushions in the specially designed movie area. VOX Cinemas will also be serving up popcorn, crepes and nachos to movie-goers. Visitors can look forward to new family movie screenings every day.

Timings: 10am until 10pm on weekdays; 10am until midnight on weekends.

Entrance: Free