‘Choose Well’ platform by Etihad

The refresh sees the inclusion of the ‘Choose Well’ line as part of the airline’s visual identity, deployed across marketing collateral, sponsorships and events with the aim of creating greater visual impact. It recognises the decision-making power of the consumer and is the perfect complement to the line ‘Abu Dhabi to the World’. Whether that’s First, Business or Economy, the power is with the guest to decide what products are right for them.

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