Tommy Hilfiger announces Lewis Hamilton as Global Brand Ambassador
Tommy Hilfiger announces that British Formula One racing driver and four-time Formula One World Champion Lewis Hamilton will appear as the new global brand ambassador for Tommy Hilfiger men’s. As one of today’s greatest sports competitors, Lewis Hamilton will represent Tommy Hilfiger men’s, including Hilfiger Collection, Tommy Hilfiger Tailored and Tommy Hilfiger Menswear, Underwear and Swimwear, starting Spring 2018.
The Spring 2018 Tommy Hilfiger men’s offering celebrates Tommy Hilfiger’s love of motor sports, where speed and immediacy fuse with a touch of vintage nostalgia. The collection, which premiered at TOMMYNOW “DRIVE” during Milan Fashion Week on February 25th, gives nod to the Formula One racing pit crew, with heritage work wear and a strong focus on denim.
The Partnership reflects Tommy Hilfiger’s Strategic Commitment to build on its strong men’s wear heritage and further drive the global growth of its men’s business, bringing the next generation of fans to the brand. Looking at the traditional American automobile culture, clothing is reinvented for a collection that fulfills the needs of today’s fast-paced lifestyle.