Bvlgari leads the Rinascimento in Swiss Watchmaking

With the latest nominations from the Geneva Watch Awards, one thing has become clear: a Watchmaking Rinascimento is underway, and Bvlgari is at its forefront. “The earth is not flat” theory of Galileo perfectly echoes “The watch is neither round nor square nor thick” quote of Fabrizio Buonamassa, Bvlgari Horlogerie’s Artistic Director. This has been the underlying principle of Bvlgari Horologerie since 2010, and it was this statement that set the wheels in motion for Bvlgari’s current revolution in the art of watchmaking.

Since 2010, Bvlgari has won a number of awards for its timepieces—and this year is no exception, with an unprecedented five out of six of their newest creations entering the final selection of the Geneva Watch Awards (GPHG), the world’s most prestigious watch awards. This recent recognition confirms Bvlgari as a pinnacle of a new movement in the world of watches and comes right after Geneva Watchmaking Grand Prix, Siar 2017 and Red Dot 2018 historical awards. The Bvlgari approach to design has always been visionary, resting on more than a century of expertise and 135 years of High Jewellery artistry but just as passionately devoted to rewriting the rules. Bvlgari’s distinctiveness in watchmaking sits at the intersection between Roman architecture inspiration and contemporary design genius.

This year’s five outstanding timepieces embody that sense of daring in design. Following the nominations at the Geneva Watch Awards, all eyes will be on Bvlgari, waiting to see what’s next for the newly recognized Master of Time.

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