Byredo launches ELEVENTH HOUR Eau de Parfum

“I wanted to travel until I did not have to search anymore. Today I know that life is a journey that brings you to the end of the world, a return to the harmony we have lost.” Thus speaks the great Swiss explorer Ella Maillart, who in 1951 was one of the rare Westerners to reach Nepal, the birthplace of Buddha.

When oceans will rise, the highest places will be the last refuges and zones that were once considered hostile to humans will become shelters. Eleventh Hour is an exploration around the smell of things ending, a journey to the end of Time, the last perfume on Earth.

The top notes, led by the peppery and citrus accents of Ban Timmur, take us to the Nepali highlands, where this plant grows. Wild fig, the first forbidden fruit, is the heart note of Eleventh Hour. A symbol of desire, its sweet and captivating scent encapsulates the smell of danger. From the warmth of tonka beans combined with cashmere woods notes emanates an energetic radiation, similar to that released by our solar plexus when it opens wide. As if a bond was recreated between man and cosmos.

The Eleventh Hour EDP is available at Bloomingdale’s, Dubai Mall and Harvey Nichols, Mall of the Emirates

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