Hackett AW’18 Story One – Classics Reinvented

HACKETT AW18 STORY ONE

Classics Reinvented

Classics Reinvented takes familiar elements and reworks them to create a wardrobe of essentials that are easy to wear and are core outfit builders. Celebrating 35 years since Hackett opened it’s first store in Parson’s Green, our design team took to Jeremy Hackett’s archive of favourites which evolved to become synonymous to the Hackett brand name.

As a result, Hackett London launches the Archive collection. Made up of polo’s, rugby shirts and sweaters all adorning the new Hackett Archive label, this capsule range of items pays homage to a primary colour palette of green, navy, red with jewel nuances of Bordeaux, mustard and ink evoking the richness of yesteryear. The Archive reference is further explored with the introduction of logoed knitwear including a selection of Archive Number crew neck jumpers and a new crew neck sweatshirt bearing the Hackett London Crest.

Fabrics are core to this delivery as we show playfulness in layering, clashing and combining all the classic British essentials for an elegantly desirable outfit. Grey flannel is much finer and softer than before and has been used in Look 1 single breasted, window pane suit; styled with an open shirt, neck scarf and melange blue knitwear, this look gently breaks the rules of tailoring whilst remaining quintessentially Hackett in its charm.

Micro wale corduroys, tartan and shaved velvets are rich yet sporty when combined with our new knit effect textures making for a relaxed elegant, yet sartorial combination. We explore the idea of taking dressy elements and reworking them for the everyday. Classics Reinvented creates the unexpected out of the expected and reaffirms Hackett London as a one stop destination for a wardrobe to rely on.